Author archives: David Bertolini

Secure booking engine to increase traveler confidence boosts Reservations

HotelRSV provides Green Bar SSL security by Comodo, how hotels, travelers benefit from it. hotelRSV has entered into a new partnership, renewing it’s Extended Validation Security Seal with Comodo, which provides the maximum level of encryption security in the E-commerce industry and the maximum assurance for travelers online. This seal certifies that every single transaction is…

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How much should a Hotel Spend on Online Advertisement?

After years of trial and error, we’ve come up with the hotelRSV’s rule of thumb for Hotel Web advertisement for constant campaigns. This approximation is based on a simple model that helps hoteliers, or the management of any receptive property (Hotels, Hostels, Motels) to have a starting point on how much to spend on online…

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How to create Facebook Ads for Hotels

This post was written for Hotels, Hostels, Motels, Apart Hotels, Bed and Breakfast or Vacation Rentals. For the past 18 months we’ve seen a greater Return on Investment when using Facebook Advertisement to advertise rooms, specially when compared to Google AdWords. The reason is very simple: people spend in average 18 minutes every day on…

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Google jumps into the OTA business – How to make the most of it

Skift recently published this article about Google jumps into the OTA business by partnering with an online distributor/globalizer. “For hotels, the commission program means they are likely to get more conversions from Google when travelers book directly in Google Search, Google+ or Google Maps because consumers aren’t getting lost in the handoff from Google to the…

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7 tips for Hoteliers to avoid OTA Sales Hungover

A large number of hoteliers prefer to take the easy route and delegate the responsibility of online reservations to intermediaries. Thus, they are reassured by believing that they will not need to invest in technologies and that someone else will take care of it. They prefer to pay commissions to OTAs thinking that this is…

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8 tips to make your Hotel’s brand stand out

Captivate guests on the internet is not about offering the lowest rate. It is unhealthy and dangerous to be part of the lowest rates race – any hotel can do it but all suffer the consequences of reduced margins and at the end of the day, this technique is not going to make your hotel …

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Get The Most out Of Facebook’s CTA Button for Your Hotel

The newly introduced Facebook ‘Call-to-Action’ button will provide users with a flawless mode of visiting a business website. This button lies at the bottom right of the page’s cover photo and, owing to its prominent location, is guaranteed to catch every user’s attention who is using Facebook to visit your page. The button will enable…

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Trends and Forecasts of the Hotel Industry For 2015

2014 was a successful year for many hotel chains around the world. In fact, many major hotels chains have reported that their overall financial performance had increased incredibly in 2014. This has left people asking a simple, yet difficult question “How will 2015 be for the hotel industry?” Well, to be honest, no one can…

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Apple Watch Passbook Passes since June!
Of reservations made via Mobile every month.
US$ in Reservations Processed so far year.
Savings compared to OTAs.