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Selling through your own Brand Sites to obtain better margins increasing the REVPAR.
70% of travelers that search hotels with OTAs end up by going to the hotel’s web site to get a better feeling of the Hotel. If the hotel’s web site provides a proper booking engine and the price is competitive, they will book on the hotel’s website. If managed properly brandsites (website and social media pages) are your highest margin channels. Nobody forces you to lower your pricess unless you want to, there are no hidden costs and if you have a professional reservation software, you can automate sales tasks and reach the same amount of customers as OTAs do. With today’s technology and analytics, you have all the tools you need to sell through your own sales channels.
It is very important to keep your Key Performance Indicators on track, and even if occupancy rate is important, it cannot be more important than your RevPAR index. Having a full hotel at a low or no margin can be counter-productive and harmful even in the short run. With costs of distribution that go as high as 30% of hotel rates and cashflow times that range from 15 to 60 day turnover, it becomes necessary for the hotelier to find ways of converting potential clients from costly channels to efficient ones like the hotel’s website or social media page and allow the travelers to reserve there.
Hotels need booking platforms that allow their sales team to capture ALL their brandsite visitors whether it’s on mobile, website, tablet, social media, Google or Tripadvisor. IBEs (Internet Booking Engine) today are powerful enough to sync real-time availability and pricing, connect to major search engines, provide insight of users and advance sales tools. If you have just a calendar and a “RESERVE NOW” button connected to a simple form on your website, you should consider upgrading your software to increase your reservations.
hotelRSV’s Cloud reservation software simplifies hotel marketing tasks while connecting your hotel to tripadvisor.com. Our software captures leads, provides hotelier-specific analytics for relevant traveler information, allows payment with credit card, Paypal or Bitcoin, generates discount coupons, connects to Property Management Software and it’s developed with the latest HTML5 Technologies like Google’s Angular. Our pricing is flat, simple and commission-free and your hotel always get’s free updates.
Our team is committed 24×7 at help.hotelrsv.com to provide tech support for our hotel clients for all our hotel software and marketing tools. Speed, interaction, and the simplest possible reservation process, that’s what makes our technologies unique. Get started today.