How much should a Hotel Spend on Online Advertisement?

After years of trial and error, we’ve come up with the hotelRSV’s rule of thumb for Hotel Web advertisement for constant campaigns. This approximation is based on a simple model that helps hoteliers, or the management of any receptive property (Hotels, Hostels, Motels) to have a starting point on how much to spend on online…

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How to setup TripConnect CPC Campaigns

Many hoteliers have ignored this powerful tool provided by the largest traveler portal in the planet: Tripadvisor.com. We’ve written a few articles on how to make the most out of TripConnect’s CPC campaigns or how to Activate TripConnect at no extra cost but that was under the assumption that many hoteliers knew that they could…

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Activate TripConnect at no extra cost – Tripadvisor Plus is not Required for TripConnect

TripAdvisor announced that, starting on January 2015, hotels will not longer have to pay for Plus Profile annual fee to access TripConnect, thus allowing hoteliers to manage their TripConnect Campaings for direct reservations through their booking engine software. This allows travelers to access availability, view pricing and reserve directly from tripadvisor.com via the hotel’s reservation…

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+4250
Apple Watch Passbook Passes since June!
45%
Of reservations made via Mobile every month.
4.5M
US$ in Reservations Processed so far year.
70%
Savings compared to OTAs.